3 ms·
Their bread and butter is the midrange, same as it has always been. That's the area centered around $10k (at least for scopes; meters are lower and spec ans are
by exmadscientist 4y ago
Their bread and butter is the midrange, same as it has always been. That's the area centered around $10k (at least for scopes; meters are lower and spec ans are higher), and is where the price-volume product is best.
The low-end crap is not particularly profitable, but best not to cede to your rivals as long as you can at least break even.
The high-end stuff makes great marketing and probably sells better than 3 per year... though that might just be 4. JPL and Los Alamos don't really need this stuff, though they probably have something somewhere. It's really designed for high-bit-rate stuff. I seem to recall DDR5 lowest-level debug being a major use case for the UXR in the early promo materials. I'd imagine it's also pretty good for some LTE stuff. And phased-array radars, because it seems like that's always what the highest-end stuff is for, no matter what it is.
- cycomanic 4y agoI suspect they still sell as many of these they can reasonably make, which I suspect will be significantly more than 2 or 3. I personally know of at least 5 labs who bought at least one of these in the last 2 or 3 years (I believe the URX platform is like 3 or 4 years old, but maybe wasn't at 110 GHz at the beginning)
- mindcrime 4y agoOK, yeah, saying "2 or 3" wasn't meant to be completely literal. The point was just to say that they cover a broad range of market segments. I'm not so concerned about the exact details, especially regarding the really high-end, exotic stuff that I'll probably never touch.