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Keysight make gear that spans a pretty broad range of applications and price points. They don't necessarily outright target hobbyists the way Rigol or Siglent o

Keysight make gear that spans a pretty broad range of applications and price points. They don't necessarily outright target hobbyists the way Rigol or Siglent or some other brands do, but they have pointedly introduced some new lower-end hobbyist/student focused kit over the last couple of years. But their bread and butter still seems to be stuff that's sold in volumes of like 2 or 3 a year, for millions of $$$ and probably goes to places like Los Alamos or JPL or something...

exmadscientist 4y ago
Their bread and butter is the midrange, same as it has always been. That's the area centered around $10k (at least for scopes; meters are lower and spec ans are higher), and is where the price-volume product is best. The low-end crap is not particularly profitable, but best not to cede to your rivals as long as you can at least break even. The high-end stuff makes great marketing and probably sells better than 3 per year... though that might just be 4. JPL and Los Alamos don't really need this stuff, though they probably have something somewhere. It's really designed for high-bit-rate stuff. I seem to recall DDR5 lowest-level debug being a major use case for the UXR in the early promo materials. I'd imagine it's also pretty good for some LTE stuff. And phased-array radars, because it seems like that's always what the highest-end stuff is for, no matter what it is.
- cycomanic 4y ago
  I suspect they still sell as many of these they can reasonably make, which I suspect will be significantly more than 2 or 3. I personally know of at least 5 labs who bought at least one of these in the last 2 or 3 years (I believe the URX platform is like 3 or 4 years old, but maybe wasn't at 110 GHz at the beginning)
- mindcrime 4y ago
  OK, yeah, saying "2 or 3" wasn't meant to be completely literal. The point was just to say that they cover a broad range of market segments. I'm not so concerned about the exact details, especially regarding the really high-end, exotic stuff that I'll probably never touch.

exmadscientist 4y ago

Their bread and butter is the midrange, same as it has always been. That's the area centered around $10k (at least for scopes; meters are lower and spec ans are higher), and is where the price-volume product is best. The low-end crap is not particularly profitable, but best not to cede to your rivals as long as you can at least break even. The high-end stuff makes great marketing and probably sells better than 3 per year... though that might just be 4. JPL and Los Alamos don't really need this stuff, though they probably have something somewhere. It's really designed for high-bit-rate stuff. I seem to recall DDR5 lowest-level debug being a major use case for the UXR in the early promo materials. I'd imagine it's also pretty good for some LTE stuff. And phased-array radars, because it seems like that's always what the highest-end stuff is for, no matter what it is.

cycomanic 4y ago
I suspect they still sell as many of these they can reasonably make, which I suspect will be significantly more than 2 or 3. I personally know of at least 5 labs who bought at least one of these in the last 2 or 3 years (I believe the URX platform is like 3 or 4 years old, but maybe wasn't at 110 GHz at the beginning)
mindcrime 4y ago
OK, yeah, saying "2 or 3" wasn't meant to be completely literal. The point was just to say that they cover a broad range of market segments. I'm not so concerned about the exact details, especially regarding the really high-end, exotic stuff that I'll probably never touch.