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They’ve been giving their devices away to every electronics YouTuber, you really see them everywhere plus the sponsored ads. I’m not really sure how many hobbyi

by synu 4y ago

They’ve been giving their devices away to every electronics YouTuber, you really see them everywhere plus the sponsored ads. I’m not really sure how many hobbyists really need a scope like what they make, though.

__init 4y ago
Erm, I'm not sure if you're being sarcastic, but they certainly are not giving these away to youtubers. This is a >$1 million instrument that isn't even very useful for hobbyist electronics. The ones they give away are from their new EDU line that does around 100 MHz sampling.
- synu 4y ago
  I just meant they are giving their devices away to lots of streamers. It’s hard to find any electronics channel not sponsored by them, or where the host doesn’t have and is giving more devices away to viewers.
- guerrilla 4y ago
  They didn't say this device (although they are around) but their devices, meaning from low to high-end.
mindcrime 4y ago
Keysight make gear that spans a pretty broad range of applications and price points. They don't necessarily outright target hobbyists the way Rigol or Siglent or some other brands do, but they have pointedly introduced some new lower-end hobbyist/student focused kit over the last couple of years. But their bread and butter still seems to be stuff that's sold in volumes of like 2 or 3 a year, for millions of $$$ and probably goes to places like Los Alamos or JPL or something...
- exmadscientist 4y ago
  Their bread and butter is the midrange, same as it has always been. That's the area centered around $10k (at least for scopes; meters are lower and spec ans are higher), and is where the price-volume product is best. The low-end crap is not particularly profitable, but best not to cede to your rivals as long as you can at least break even. The high-end stuff makes great marketing and probably sells better than 3 per year... though that might just be 4. JPL and Los Alamos don't really need this stuff, though they probably have something somewhere. It's really designed for high-bit-rate stuff. I seem to recall DDR5 lowest-level debug being a major use case for the UXR in the early promo materials. I'd imagine it's also pretty good for some LTE stuff. And phased-array radars, because it seems like that's always what the highest-end stuff is for, no matter what it is.
  - cycomanic 4y ago
    I suspect they still sell as many of these they can reasonably make, which I suspect will be significantly more than 2 or 3. I personally know of at least 5 labs who bought at least one of these in the last 2 or 3 years (I believe the URX platform is like 3 or 4 years old, but maybe wasn't at 110 GHz at the beginning)
  - mindcrime 4y ago
    OK, yeah, saying "2 or 3" wasn't meant to be completely literal. The point was just to say that they cover a broad range of market segments. I'm not so concerned about the exact details, especially regarding the really high-end, exotic stuff that I'll probably never touch.

by synu 4y ago

__init 4y ago

Erm, I'm not sure if you're being sarcastic, but they certainly are not giving these away to youtubers. This is a >$1 million instrument that isn't even very useful for hobbyist electronics. The ones they give away are from their new EDU line that does around 100 MHz sampling.

synu 4y ago
I just meant they are giving their devices away to lots of streamers. It’s hard to find any electronics channel not sponsored by them, or where the host doesn’t have and is giving more devices away to viewers.
guerrilla 4y ago
They didn't say this device (although they are around) but their devices, meaning from low to high-end.

mindcrime 4y ago

Keysight make gear that spans a pretty broad range of applications and price points. They don't necessarily outright target hobbyists the way Rigol or Siglent or some other brands do, but they have pointedly introduced some new lower-end hobbyist/student focused kit over the last couple of years. But their bread and butter still seems to be stuff that's sold in volumes of like 2 or 3 a year, for millions of $$$ and probably goes to places like Los Alamos or JPL or something...

exmadscientist 4y ago
Their bread and butter is the midrange, same as it has always been. That's the area centered around $10k (at least for scopes; meters are lower and spec ans are higher), and is where the price-volume product is best. The low-end crap is not particularly profitable, but best not to cede to your rivals as long as you can at least break even. The high-end stuff makes great marketing and probably sells better than 3 per year... though that might just be 4. JPL and Los Alamos don't really need this stuff, though they probably have something somewhere. It's really designed for high-bit-rate stuff. I seem to recall DDR5 lowest-level debug being a major use case for the UXR in the early promo materials. I'd imagine it's also pretty good for some LTE stuff. And phased-array radars, because it seems like that's always what the highest-end stuff is for, no matter what it is.
- cycomanic 4y ago
  I suspect they still sell as many of these they can reasonably make, which I suspect will be significantly more than 2 or 3. I personally know of at least 5 labs who bought at least one of these in the last 2 or 3 years (I believe the URX platform is like 3 or 4 years old, but maybe wasn't at 110 GHz at the beginning)
- mindcrime 4y ago
  OK, yeah, saying "2 or 3" wasn't meant to be completely literal. The point was just to say that they cover a broad range of market segments. I'm not so concerned about the exact details, especially regarding the really high-end, exotic stuff that I'll probably never touch.