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I find it fascinating that web UI design for the Chinese market appears so "cluttered" by SV preferences. I've heard multiple times that usability testing has f
by mikeleeorg 15y ago
I find it fascinating that web UI design for the Chinese market appears so "cluttered" by SV preferences. I've heard multiple times that usability testing has found this style more effective than the SV style of emphasizing white space.
Does anyone happen to have any such usability test results they'd be willing to share? I don't dispute the results at all; I'm just curious about checking them out. I have a feeling it's more than just "more content on the page is better for usability," and would love to understand better.
- westiseast 15y agoI wouldn't be surprised if this was a genuine East/West difference rather than A is better than B type situation. It's hard to explain - there's a Chinese phrase called 're nao' which literally means 'hot and noisy', but means 'fun' or 'enjoyable'. In the UK we might value focus, calmness, and purpose on a webpage, whereas lots of Chinese webpages seem to be designed for this 'hot and noisy' idea of fun. I think the aesthetic sense here for the majority of people is significantly different from our own in general, so I don't see why this might be different on the web.
- deleted 15y ago[deleted]
- nethsix 15y agoI live in Japan and I find that Japanese websites are also 'cluttered'.
- briandear 15y agoKorea too. Many sites in East Asia use java applets and active x nonsense. Kind of ironic since Zen is from Japan and the websites are anything but. Although one block of a Chinese, Korean or Japanese city probably has more neon than all of Las Vegas.
- shimon_e 15y agoI would also take into account that many internet users in China are still using IE6. And, internet connections tend to be of low quality so it is more bearable for the user to download one busy page from two simpler pages.