None taken and thanks for asking! I'll speak generally about this, at some point eCommerce sites will out grow what Shopify/etc offers. They need better integ

None taken and thanks for asking! I'll speak generally about this, at some point eCommerce sites will out grow what Shopify/etc offers. They need better integration with their partners and better control of their data. We rely on data to help measure the outcomes of decisions we make. This is not just engineering, but the whole company. The engineering side operates very much like any other software startup where we iterate on features that will help us grow and support our existing customers. A fun example is that we did not have the concept of a cart at the very beginning. You don't need a cart when you only have one product, so why spend development time building that? My most recent work has been performance because that was worth spending time on now. Before that, I worked on allowing customers to update their subscriptions via an email magic link for the launch of Synbiotic+ (the probiotic). We then look at our data to see how effective our efforts were in supporting the hypothesis which initially kicked off the work. Hope that helps!