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The F150 is the best selling vehicle in America. American's want an F150 the way it is today. They don't care about gross margins and doing it the most efficien
by dlp211 4y ago
The F150 is the best selling vehicle in America. American's want an F150 the way it is today. They don't care about gross margins and doing it the most efficient way. And if they can get that F150 with a battery that saves them "oodles" in gas money, but delivers an otherwise same experience, you can bet your ass they will pay for it.
- nebula8804 4y agoThe F150 has its supporters but others can take the steps to cut their costs and as a result, make the F150 a harder sell when you have everything else as equal. I strongly believe the current demand for Lightning is partially due to scarcity of choice.