I've always used real estate to explain my web business. Americans are (still, somehow) obsessed with real estate, so it goes over well. Domain Names are land.

I've always used real estate to explain my web business. Americans are (still, somehow) obsessed with real estate, so it goes over well. Domain Names are land. Websites/Apps that site on top of a domain name are houses. A great house on a good piece of land in the nice part of town is what I try to own. Sometimes I just buy the land and build my own house. Sometimes I buy a really crappy house in a nice part of town and fix it up.