The role that remarketing played in poisoning the well can't be forgotten either. Targeted ads were sneaky (and, arguably people preferred them to untargeted),

The role that remarketing played in poisoning the well can't be forgotten either. Targeted ads were sneaky (and, arguably people preferred them to untargeted), while remarketing ads made you feel seen. It was almost waving in the user's face how much data you have on them. "You like to watch Netflix's Castlevania!"