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Brex founder here. Let me provide more context on what happened, and how this actually allows us to serve startups better. In 2018, we launched Brex and starte
by pedrofranceschi 4y ago
Brex founder here. Let me provide more context on what happened, and how this actually allows us to serve startups better.
In 2018, we launched Brex and started serving the fastest growing companies out there (DoorDash, Airtable, ScaleAI, Flexport, etc). As we expanded in 2020, we decided to start serving small businesses. We onboarded tens of thousands of traditional brick-and-mortar companies to Brex, along with startups. Over time, we realized that our startup customers were growing very fast, and needed BrexHQ to scale with them, but Brex didn’t work as well for larger companies.
Last year, we decided to go back to our core, and shift our resources to make sure startups could scale with Brex. However, we still had tens of thousands of small businesses with very different needs from fast-growing companies. By spreading ourselves too thin, we couldn’t serve either small businesses or startups well:
1) Small businesses didn’t get the products they needed (e.g. working capital solutions).
2) We had to degrade the white-glove level of service we offered to startups, in order to scale to tens of thousands of customers.
As we continued to scale Brex to serve startups (such as 70% of YC companies!), we realized we couldn’t do a great job serving small businesses at the same time. This led us to the painful decision to stop serving traditional small businesses. We decided to draw the line of who’s eligible as any customer who received any investment (accelerator, angel, VC, web3 token, etc).
This has been an incredibly difficult decision for the team, but it allows us to deeply focus on serving startups better. I wish we had been more transparent with the startup community about what this means to them – apologies for all the confusion.
If you believe we made a mistake offboarding you, please let us know at reopen@brex.com
- bradgessler 4y agoI've transferred my funds to Mercury and have no plans to keep a Brex account open for current or future funded startups. The fact that you end your reply with "If you believe we made a mistake..." shows that Brex is still blaming the lowly SMB users and not taking responsibility for the problem. That's like apologizing to somebody by saying, "If you believe I offended you, I'm sorry". I know you won't do anything about this, but you should seriously reconsider your Chief Communications Officer if you're serious about targeting startups (reasons at https://news.ycombinator.com/item?id=31780900 https://news.ycombinator.com/item?id=31780900). Assuming they're advising the customer communication for this strategy shift, you're getting terrible advice as evident by the poor response here and in the press. This was a huge opportunity to reframe Brex as being all about funded startups. Instead Brex is coming across as arrogant with no concern for customers unless they have boatloads of money and fit into the strategy. It's very unbecoming to startups and sounds like how Oracle would communicate to the world.
- mizzao 4y agoI love your product and have been recommending it to everyone who asks. Now, I'm not so sure. And I'll definitely have to caveat it with this event. Was that worth it? Word of mouth is highly influential for how startup founders pick products and I feel like this will be super damaging for your brand.