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There's no incentive to ever make cancellation easy nor any incentive to make cancellers feel valued.

• indigochill 4y ago
  Of course there is. If you piss someone off while they're cancelling, it's less likely you'll get repeat business. People cancel and then renew subscriptions on all kinds of things all the time.
• tgsovlerkhgsel 4y ago
  Aside from making it much less likely that customers will return, it'll also lead to threads (and word of mouth) like this which will deter some, and if you overdo it, it even risks attracting regulation. That may not be enough of an incentive to overcome the immediate benefit, but it's not nothing.