I looked into this, and yes, there are some services that can do analytics without the cookie. E.g https://usefathom.com https://usefathom.com. However, the vas

I looked into this, and yes, there are some services that can do analytics without the cookie. E.g https://usefathom.com https://usefathom.com. However, the vast majority use cookies and the ones that don't often have a much higher cost. Ultimately, some of these alternatives that avoid the cookie law are simply finding tech work arounds. I have no doubt in my mind that the gov would find a way to require popups for those services if they were more prevalent.