Relatedly, never, ever do this. "Someone I know" works at a company who hired a guy to help manage their ad accounts, including Adwords. Between Google's accoun

Relatedly, never, ever do this. "Someone I know" works at a company who hired a guy to help manage their ad accounts, including Adwords. Between Google's account managers and Adword's helpful suggestions for optimizing campaigns, over the course of a month they managed to crater incoming ad traffic, and optimize for spending on cheap keywords that sent junk traffic. Clicking on one of those helpful auto-optimize suggestions can make hundreds of changes, and there's no good revision history to revert changes back.