4 ms·

Going on Rogan is clearly a big opportunity, but to reduce his YouTube/podcast success to simply going on Rogan and having "friends in high places" is nonsense.

Going on Rogan is clearly a big opportunity, but to reduce his YouTube/podcast success to simply going on Rogan and having "friends in high places" is nonsense. There are _plenty_ of people that Rogan has had on his show multiple times who have not been able to turn that into long-term success. If the content you put out doesn't stand on its own, no amount of going on Rogan is going to fix that. Go look at Lex's YouTube videos — you don't get a committed listener base and at least hundreds of thousands of views on every video again and again just because you've been on Rogan. > His content is often cringe inducing to the point that I can’t continue listening. I think you kind of revealed your hand here and made it clear why you (dishonestly IMO) tried to minimize Lex's accomplishments.

johnamata 4y ago
But that's how you be an internet celebrity these days. I see it all the time all over social media, I see fellow zoomers my age making generic dance video content, but then they get affiliated with a famous group, and now they gained 500k followers in less than a year making the same content. Lex is very social media savvy, and he leveraged his network to build his own. When he was beginning (2018), he was on every joe rogan post in social media, he would crack jokes or post some relevant trivia and get upvoted to the top, most of the time at instagram. He further built his network and circulated his name further by injecting himself into conversations with JRE guests in social media. Usually after every JRE episode, Joe would make a few social media posts about it, and on one of these posts, Lex would tag the guest under the comments and ask them questions, with each twitter thread becoming popular on its own as the guest answers back. I'm not sure now, but back then it was innovative. He did all those and more til 2019, I'm not sure since then as I stopped using social media around mid-2019. I'm not trying to minimize his accomplishments, lex produces good content, but plenty of other people produce good content as well but were never given the spotlight they need to blow up

johnamata 4y ago

But that's how you be an internet celebrity these days. I see it all the time all over social media, I see fellow zoomers my age making generic dance video content, but then they get affiliated with a famous group, and now they gained 500k followers in less than a year making the same content. Lex is very social media savvy, and he leveraged his network to build his own. When he was beginning (2018), he was on every joe rogan post in social media, he would crack jokes or post some relevant trivia and get upvoted to the top, most of the time at instagram. He further built his network and circulated his name further by injecting himself into conversations with JRE guests in social media. Usually after every JRE episode, Joe would make a few social media posts about it, and on one of these posts, Lex would tag the guest under the comments and ask them questions, with each twitter thread becoming popular on its own as the guest answers back. I'm not sure now, but back then it was innovative. He did all those and more til 2019, I'm not sure since then as I stopped using social media around mid-2019. I'm not trying to minimize his accomplishments, lex produces good content, but plenty of other people produce good content as well but were never given the spotlight they need to blow up