"Has become"? It has been a commodity ever since we became tribal. It's just we've gone from a 1:1 "give your attention to my idea and work together with me and

"Has become"? It has been a commodity ever since we became tribal. It's just we've gone from a 1:1 "give your attention to my idea and work together with me and you'll benefit in these ways" to a 1:10-50 "I am the tribe's leader" to 1:* "I am a megacorporate entity"