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I came here to say this... maybe consider a rebrand/rename? I don't suggest that lightly, but their name has some serious negative (for some people) connotation

I came here to say this... maybe consider a rebrand/rename? I don't suggest that lightly, but their name has some serious negative (for some people) connotations (not for me... it's politics, which I frankly just don't care about, life is too short). I instantly assumed their business was tied to some political allegiance with EU/Brexit finance/payments, which alone made me almost not click into the article. I read the article and I'm confused why they are called "Brex". Odd choice. For a sizeable section of the market, they might as well name themselves NaZEE (not that I agree necessarily). Just being honest with how I see it. They really aren't doing themselves any favours with the current name.

proxyon 4y ago
- christoph 4y ago
  You must have missed the part where I said I really don't care about politics. I was just giving honest feedback. I'm sorry if I upset you.
eins1234 4y ago
I don't disagree that they could have started with a better name, but I think that ship has sailed years ago when they covered SF with the name on billboards, including one that literally says: > Don't charge it, Brex it. https://twitter.com/TrungTPhan/status/1262799209654177792 https://twitter.com/TrungTPhan/status/1262799209654177792
gnfargbl 4y ago
For HN'ers outside the UK who might be put off by the Godwin above: People here really do have strong opinions about Brexit, one way or another. It has been a central part of the news for many years now, and it has increasingly real implications for this country's future. I (also) don't want to delve into the political arguments, but to give you an idea of what's at stake, a Brexit-induced restart of the Troubles in NI is now looking more likely than it has for decades. The point I'm trying to make here is that it's just not a topic that you can have a casual opinion on. Against that backdrop, using the term as a whimsical joke feels so profoundly distasteful that a lot of people here would probably ignore the business entirely.

proxyon 4y ago

christoph 4y ago
You must have missed the part where I said I really don't care about politics. I was just giving honest feedback. I'm sorry if I upset you.

eins1234 4y ago

I don't disagree that they could have started with a better name, but I think that ship has sailed years ago when they covered SF with the name on billboards, including one that literally says: > Don't charge it, Brex it. https://twitter.com/TrungTPhan/status/1262799209654177792 https://twitter.com/TrungTPhan/status/1262799209654177792

gnfargbl 4y ago

For HN'ers outside the UK who might be put off by the Godwin above: People here really do have strong opinions about Brexit, one way or another. It has been a central part of the news for many years now, and it has increasingly real implications for this country's future. I (also) don't want to delve into the political arguments, but to give you an idea of what's at stake, a Brexit-induced restart of the Troubles in NI is now looking more likely than it has for decades. The point I'm trying to make here is that it's just not a topic that you can have a casual opinion on. Against that backdrop, using the term as a whimsical joke feels so profoundly distasteful that a lot of people here would probably ignore the business entirely.