I think an aspect that s being ignored here is the lengths to which Klout is going to make sure the info they are aggregating isn't exploited. They could be ga

I think an aspect that s being ignored here is the lengths to which Klout is going to make sure the info they are aggregating isn't exploited. They could be gathering this info and then turning around and selling it directly to marketers in the same fashion email lists are. Instead they are trying to monetize by using perks, which is something you'll never even know is available to you unless you visit Klout.com and log in. Seems better to me than a marketing email with a double opt in.