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Why do this rather than offer customers a chance to continue service at some higher cost?
by axg11 4y ago
Why do this rather than offer customers a chance to continue service at some higher cost?
- duxup 4y agoPerhaps they know they can’t offer a cost that makes sense / is competitive for those customers and would rather devote resources to a product that is competitive?
- axg11 4y agoWhy does the cost have to be competitive? Price it at a level that covers all costs. If the price is uncompetitive, 99% of users will not take it, however, that 1% that _really_ need to continue using Brex (for whatever tail reason) can continue to until they're ready to migrate.
- true_religion 4y agoIt’s always bette for your reputation to cut a product entirely, than to come back and say it’s $1000 per support ticket when support tickets were previously free.
- moneywoes 4y agoWould it be bad PR? Then it could also make enterprise customers worry about the same happening in the future. Love these strategy discussions
- duxup 4y agoBecause you want to make a product that doesn't look silly / is worth all the effort to maintain it. Having an noncompetitive product means fewer and fewer customers so the cost keeps going up per customer. It also looks really bad. I know when I'm shopping around if I see sticker shock for some service even when it isn't exactly what I"m buying that is a big turn off for me as I assume that's how they price things ...
- ZWoz 4y agoThat only works out, when price matches customer expectations. Aren't you ever been position, where customer insist to get price offer for something ridiculous? Those clients always act offended, when you finally give them price. Even when you previously are communicating out that this is going to be really unreasonable, no point for calculating exact offer.
- cvccvroomvroom 4y agoThe situation reads like a snob club rather than a business service. Since there's plenty of fish in the sea, I'd throw them back and find one that was more professional and less mercurial (pun intended).
- reuven 4y ago100%. As a Brex customer who is getting kicked off, I would have paid $10/month to avoid the hassle I'll now deal with.