Easy to use technologies are simple. Powerful technologies are not. Apple’s trick is to make powerful things seem simple. They do this by, basically, hiding a

Easy to use technologies are simple. Powerful technologies are not. Apple’s trick is to make powerful things seem simple. They do this by, basically, hiding a lot of features. This makes it easy for unsophisticated users to get going. And power users are willing put in the effort to learn more (that’s what defines a power user). Apple is hardly alone in this. The “full-page screenshot” feature of Chrome is hidden like 3 clicks deep inside the inspector.