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So current costs vs. revenue mean you can't service your current customer base? Specifically, the customer base that punched the growth numbers to achieve many
by anonymouse008 4y ago
So current costs vs. revenue mean you can't service your current customer base? Specifically, the customer base that punched the growth numbers to achieve many millions in funding?
- eins1234 4y agoI would guess they probably found that the "small business" segment of their customers ended up contributing to a disproportional percentage of fraud, support requests, etc, to the point they were net negative? Though I still wonder if they considered just closing off to new customers instead of closing accounts of existing ones, since the fact that the latter would blow up in a nasty PR nightmare like this and do massive damage to their brand was pretty foreseeable.
- deleted 4y ago[deleted]
- Rastonbury 4y agoCharitably for Brex, if I am to guess the decision was not taken lightly, it possible the company cannot raise as much as it hoped, is running out of runway and has to cut costs and this is how its doing it - by downsizing, possibly layoffs in post-Aug
- tadfisher 4y agoThey've raised $1.5 billion in 12 rounds. I don't think this decision is due to a lack of funding; in fact, I think so much funding has significantly encouraged it. Unit economics and customer acquisition costs/lifetime total value become a lot more important when you're leveraged, doubly so with a recession looming.
- wombatpm 4y agoAlways a sign of questionable strategy when step one is fire your existing customers.