Hospitals advertise, just like any other business. I’ve ran campaigns (not Facebook) for maternity wards, cancer centers, rehab, etc. You need to track conversi

Hospitals advertise, just like any other business. I’ve ran campaigns (not Facebook) for maternity wards, cancer centers, rehab, etc. You need to track conversions and exclude current customers, so you need to place trackers in a lot of different places. And you give clear instruction to the marketing guy to not grab any pii, but they might do it anyway.