In my field (search) there is a strong strong bias towards cutting edge, machine learning, etc etc in conference talks and blogs (including my own). It's exciti

In my field (search) there is a strong strong bias towards cutting edge, machine learning, etc etc in conference talks and blogs (including my own). It's exciting to peer into the future and push the boundaries of what's possible. Not many people are blogging about the standard, block and tackle techniques that feel 'obvious' (yet aren't quite obvious to non-experts)