> Its values align with "woke" values because its profits do not depend on the favorable opinions and/or work performance of racists, sexists, homophobes, trans

> Its values align with "woke" values because its profits do not depend on the favorable opinions and/or work performance of racists, sexists, homophobes, transphobes, or other traditional Western bigots. It's deeper than that. There are genuine economic incentives for corporations to align themselves with progressive values. Racist hiring schemes artificially restrict the labor pool, and would deny them access to many of the best workers. Furthermore, having a diverse workforce reduces the risk of unionization. Amazon specifically is known to track low ethnic and racial diversity as a unionization risk; the other big companies probably do similar. The most obnoxious aspects of corporate "wokeness", the anti-racist training and similar "get lectured by HR" programs, likely serve to decrease the risk of unionization by keeping employees nervous and on their toes around each other. A workplace where everybody is walking on eggshells, treating their coworkers like potential landmines, is not exactly fertile ground for labor organization.