By User, I mean business owner, it ought to be like an apple product in so much as the default interface is easy enough to do most of the things you would want

By User, I mean business owner, it ought to be like an apple product in so much as the default interface is easy enough to do most of the things you would want to do with your PBX, Obviously, some stuff like configuring site-site peering, and a T1 PRI would need more experience, and an advanced interface. The idea is, some of the product line, may only be sold by VAR's, like anything that cant auto-configure itself, for example. For what market slice, think smaller :-P, I'm looking at the 3-300 Seat market, which is a much larger portion of the system market, then the high end stuff Cisco is selling. I'm looking at competing with Panasonic and Toshiba, and folks who have no phone system at all - for now, I have an idea for a much much larger system, that simply moves the point of aggregation up a level - I personally would love to knock Cisco out of the game at some point, their product is junk in many ways. I've never seen a Cisco install work as expected - and I've seen somewhere north of 30 of them - in my opinion any phone system that need regular reboots is garbage. Having supported phone system as a service, its often roses, honestly, in most cases it just doesn't work, the biggest issue being call quality (Choppy Audio, one way Audio, etc), also, SIP and NAT do not play nice, so you usually need an ALG if you want more then one phone on the customer premises, which annoys the customer as its another 200+ dollar piece of gear. I think the best idea is to partner with folks like Vonage, and other IP Telephony Carriers (Looking with a big eye towards the cable carriers offering business voice service like Comcast), to provide branded hardware, so they provide the trunking to the premises, we provide the phones. The customer can manage all their stuff internally, and the telco has an inbuilt market. Thanks so much for the advice!