Unfortunately alluding to any kind of standard isn't a popular sentiment. To say this article isn't well written and expresses the sort of advice that guarantee

Unfortunately alluding to any kind of standard isn't a popular sentiment. To say this article isn't well written and expresses the sort of advice that guarantees mediocrity would diminish its spirit of self-actualization for creatives "expressing themselves". If you have a real interest in having any writing ability, be hard on yourself and read books that are well written (not just informative). The idea that "writing for yourself" has some underlying virtue besides just being an act of self-indulgence, isn't apparent given the final product typical of the effort. We should be able to get past the point where we applaud any scribble of "creativity" as being justified and worthy of praise, since we've lived past our childhoods and must now function as competent adults producing the sort of work that accomplishes something beyond our self-satisfaction.