We try to practice this on my team. Essentially, it comes down to aligning people with their interests. We've found it's far better to optimize interest against

We try to practice this on my team. Essentially, it comes down to aligning people with their interests. We've found it's far better to optimize interest against projects than it is to optimize skillset. We've found people working on the problems they prefer tend to dive in more deeply, care more, and generally produce better results for our customers. Once people feel like they're just being dragged through the motions, they tend to put only the minimal effort in to collect a check.