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I was wondering why I had a sudden bit of traffic coming from HN this morning... for anybody interested in the dog treat business I answered some questions abou
by awillen 4y ago
I was wondering why I had a sudden bit of traffic coming from HN this morning... for anybody interested in the dog treat business I answered some questions about in the original thread (https://coopersdogtreats.com/ https://coopersdogtreats.com/), I did about 150k in revenue last year and roughly broke even on that. This year I expect to do a bit better and turn a bit of a profit.
That said, I've got manufacturing and fulfillment mostly outsourced, so my day-to-day is really marketing emails, managing FB ad spend and sending product to the warehouse when I run low on inventory. Given that, it's looking like this is going to get relegated back to a side project while I find myself a real job.
While I'd obviously prefer to be making a boatload of cash, it has been really enjoyable so far, and I have learned a ton. The most painful thing has been Apple's privacy changes - before those, I was running FB ads that were effective enough to be immediately profitable from customers' first purchases. Now the cost of acquiring a customer is greater than the profit I make on the first purchase but less than the lifetime profit I make from a customer, so I can still do it profitably but it requires investing cash up front.
- difflens 4y agoHi! Your comment about managing ad spend on facebook caught my eye. I've worked on AdTech before, especially reducing acquisition cost by using the Conversions API from Facebook. Just wondering if you've already tried that? If not, and you want someone to set it up for you, feel free to email me at support at difflens.com. I have some time and am willing to help out :)