Yeah, but if the big three support it then that gives it a lot of gravity. There are a lot of people who will be much more likely to buy smart products if they

Yeah, but if the big three support it then that gives it a lot of gravity. There are a lot of people who will be much more likely to buy smart products if they can be controlled by their Alexa/Nest/Echo. Anyone who doesn't support it could be sacrificing a lot of potential customers.