I think everyone else is also "clueless" about it, I don't think the jury is out for the possibilities you can have as a Linkedin influencer. Some people seem

I think everyone else is also "clueless" about it, I don't think the jury is out for the possibilities you can have as a Linkedin influencer. Some people seem to be advertising their coaching services (for example: by targeting people looking for jobs), some are trying to advertise themselves professionally (lots of people showing Microsoft/Oracle/AWS certificates and writing articles about it), some are trying to advertise themselves as industry leaders so they can advance internally in their company, some are trying to build a network they can recruit from, and some are just misguided and are trying to replicate what they see on other networks. I guess that's why content is all over the place.