> A 2010 profile of Patterson in the Times Magazine portrays him as a brilliant marketer closely involved in every level of the publication and promotion of his

> A 2010 profile of Patterson in the Times Magazine portrays him as a brilliant marketer closely involved in every level of the publication and promotion of his books. According to the profile, Patterson felt so strongly that “Along Came a Spider” should be advertised on television that he produced a commercial at his own expense. He urged his publisher to release the subsequent titles in the Alex Cross series with a signature style of cover art, making himself not just an author but a brand. This marketing savvy is another side of Patterson that’s absent from “James Patterson.” Instead, the author presents himself as a “blue-collar kid” (his father was an insurance salesman, a detail also not mentioned in the book) who lucked into the best job in the world. In the book’s first chapter, he ascribes his success to a saying drummed into him by his grandmother: “Hungry dogs run faster.” Yet the ravenous ambition that so obviously drives him is a subject he skirts again and again. Seems like a case of childhood emotional neglect: a void that can never be filled no matter how much achievement.