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What data does the USPS sell other than change of address (which I'm a fan of since it means I rarely have to update my address when I move, the businesses I ca
by Johnny555 4y ago
What data does the USPS sell other than change of address (which I'm a fan of since it means I rarely have to update my address when I move, the businesses I care about find out from the USPS). I know they scan incoming mail, do they sell any of that information?
- pc86 4y agoI don't know if they're personalized or not but there are ads within the Informed Delivery emails, and it wouldn't surprise me to learn there is at least superficial tracking and/or personalization based on who you're [not] receiving mail from.
- dereg 4y agoI don't know if this constitutes "selling data", but the USPS allows you to run direct mail campaigns on routes and neighborhoods. The USPS provides moderately granular, aggregate data about the route/area, which you can then target. Some of the data includes household income, household size, and age brackets. Insofar that I know, you cannot unsubscribe from this type of mail. You can see for yourself here: https://eddm.usps.com/eddm/select-routes.htm https://eddm.usps.com/eddm/select-routes.htm