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One thing I take from this article is that the things that give us that "Dreamy" feeling are (especially in tech) things that turn ordinarily mundane or complic
by gregw100 15y ago
One thing I take from this article is that the things that give us that "Dreamy" feeling are (especially in tech) things that turn ordinarily mundane or complicated things into simple and easy things.
For example, the GUI basically turned accessing files (along with other commands) from mundane tasks into easy and attractive tasks, effectively making it far more useful by lowering the learning curve and lessening the complexity.
Movies are another example of turning something (plays) into a more exciting, entertaining, and accessible form.
It seems that what we consider "Dreamy" is simplicity. Perhaps that's why consumers gawk over Apple device's and describe them as dreamy. It makes one wonder, why is it that we consider simplicity so attractive?
One reason could be that it is purely natural human instinct. We do not like not understanding things and we constantly try to understand that which we don't. When people create things that increase other's ability to understand whatever product or service they are offering, they are creating desires, also known as dreams.
In a sense, that's the only reason that businesses exist, or at least it's the only reason businesses should exist.
- Pheter 15y agoI think the reason why we are drawn to simple things is down to, among other reasons, something that I've observed with how the human mind fills in blanks. Ever noticed how someone looks attractive from behind but then they turn round and are not so much? It seems to me that when our brain fills in the gaps it assumes that the subject is aesthetically pleasing. (Well, either our brain defaults to expecting something to look nice, or it fills in the blanks with an average and we find the average to be attractive.) So coming back to simplistic design and why it evokes a positive emotional response from us: Perhaps it's because with a simple design our brain has more 'blanks' to fill in. If anyone knows of a name for this phenomenon and further information exploring it I would love to learn about it. Same goes for if what I'm saying is nonsense and there is an alternate theory disproving mine!
- sliverstorm 15y agoI rather suspect it's simpler than you think. Attractive-from-behind people are attractive by virtue of their figure. Before they turn around, everything we have seen we find attractive. Unless you find every person you see from behind first, initially attractive. But I know I certainly don't.
- Pheter 15y agoI agree; this is the gist of what I was trying to say but I got carried away. I really need to work on getting my ideas out in a more focused manor!
- blackman 15y agoI think this is explained here http://en.wikipedia.org/wiki/Cognitive_dissonance http://en.wikipedia.org/wiki/Cognitive_dissonance
- gregw100 15y agoThanks for the link. Truly understanding cognitive dissonance seems to be the key in understanding what people find attractive and can definitely help companies (start ups or established) in marketing and refining their products or services. The simpler something is, the harder it is for people to have conflicting ideas about it, making it more attractive.