Discrimination: the quality or power of finely distinguishing The word has taken a negative connotation in recent usage, but every association, intimate or oth

Discrimination: the quality or power of finely distinguishing The word has taken a negative connotation in recent usage, but every association, intimate or otherwise is discrimination. Applying the term "personal preference" is a euphemism. That one prefers one set of traits over another necessitates that one discriminates between the substance and value of those traits.