If men are the ones paying and women getting in for free, this is no different to the nightclub cover charge model. In both cases, men are the real customers (b

If men are the ones paying and women getting in for free, this is no different to the nightclub cover charge model. In both cases, men are the real customers (big spenders) and women are the product. It's the same as the social media business. Advertisers are the customers and users are the product.