> Amazon is to delivery what Apple is to hardware That's a key point. Amazon isn't an ecomm company. It's a logistics / fulfillment company. It markets, sells

> Amazon is to delivery what Apple is to hardware That's a key point. Amazon isn't an ecomm company. It's a logistics / fulfillment company. It markets, sells and delivers commodities. It's magic is execution. Which is a lesson for all of us. That is, average idea...world beating execution.