> For instance why haven't Apple just gotten the internet broadcast rights to a lot of sports to build a moat around it - not because it is popular but because

> For instance why haven't Apple just gotten the internet broadcast rights to a lot of sports to build a moat around it - not because it is popular but because they can. With Apples finances they could also get alot of popular sports on Apple TV as well Because it's not in the interest of those sports leagues to kill off their viewing audiences. The average person who has cable has ESPN channels as part of their basic cable package. You don't even NEED cable to watch a lot of sports because terrestrial television has sports on constantly. The NFL realized a long time ago that there is a niche market for those who want a sheer firehose of content... but the vast majority will not directly pay for it. Sports fans will just find something else to occupy their time with.