You can also lose face by doing what article suggests, which is "quitting". investors want a return on their money. They believe in your idea and management can

You can also lose face by doing what article suggests, which is "quitting". investors want a return on their money. They believe in your idea and management can make it happen. If management is no longer on board, what's to prevent investors from finding new management? Of course, easier said than done and depends on company stage. The downside (some risk capital) is small for an investor compared to the upside they're looking for, or that you're promising.