Amazon thinks long-term. They have a glut of warehouse space at the moment, and it is costing them dearly, but they probably hope to grow back into it when the

Amazon thinks long-term. They have a glut of warehouse space at the moment, and it is costing them dearly, but they probably hope to grow back into it when the upcoming recession is over. If Amazon successfully launches their program to buy with Prime from other stores, they could probably fill up their extra warehouse space pretty quickly. Think of Amazon handling logistics for every small retailer and even some big ones, regardless of whether they sell on amazon.com.