The local/in-market rights are sold independent of out of market rights. The local rights are held by channels typically part of Cable TV, that is why there is

The local/in-market rights are sold independent of out of market rights. The local rights are held by channels typically part of Cable TV, that is why there is blackouts the streaming app usually won't have rights to show you the game in that region, the cable channels do, those channels(RSNs) pay more because they focus more on 1-2 regions and also this is primary reason those packages sell so they cannot afford not to loose the deal, the streaming apps have a lot of regions to cover nationally and other usage drivers so will not be able to pay same price. The kind of blackouts you describe is still common in U.K. to encourage you to go and support the local team rather than the big regional team because that is on TV. Think Wigan Athletic or Bolton Wanderers instead of Manchester United English football has 11-21 tiers and strong grassroots. Those blackouts are not designed for big teams to sell tickets they will anyway sell out, but to help the smaller teams which are rarely featured on TV, not in the top premier league but play instead in Championship, league 1,2, or non conference leagues etc.