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On the other hand, Microsoft was just a BASIC vendor, Amazon was a bookseller, Netflix was mail oder DVD company. Sometimes if you have a really good team/orga
by RcouF1uZ4gsC 4y ago
On the other hand, Microsoft was just a BASIC vendor, Amazon was a bookseller, Netflix was mail oder DVD company.
Sometimes if you have a really good team/organization it makes sense to pivot based on the market.
- Hasu 4y agoMicrosoft's BASIC evolved into Visual Basic and still exists as the .NET platform. Amazon still sells books. Netflix still operates their mail order DVD company. All three do a bunch of other things now, but those products allowed the companies to grow and expand. I don't think expanding to other verticals is the same thing as a pivot, a pivot (imo) is when you entirely change your business strategy and product because the thing you were doing wasn't working. If you expand the definition of a pivot to any change in business strategy, then every company pivots all the time, and the term loses its meaning.
- deleted 4y ago[deleted]
- 015a 4y agoYeah, and also; Amazon knew (or, at least, Bezos says he knew) from Day 1 that books were only the beginning. They started with books because they're an extremely broad category (hard to stock one Barns & Noble full of every book), easy to ship, and they have a practically unlimited shelf life (versus clothes/technology, which experiences seasonal trends, or even food; all of which Amazon now does). Big difference between "we think this is The Business, ope its not lets pivot" and "we think this is a good place to Start the Business and grow out of".
- idoh 4y agoAmazon always had ambitions to go beyond books, that's not a pivot.