A lot of those rights are already bought up, in some sports. I suspect Apple will need to wait til those contracts expire, no matter how much they are willing t

A lot of those rights are already bought up, in some sports. I suspect Apple will need to wait til those contracts expire, no matter how much they are willing to spend. As for Apple TV+, no, it's not a no-brainer. The approach they took was to sign up a lot of creative talent, instead, and make their own content. That's already been a proven success, so it's hard to say that a diametrically-opposed approach (which is kind of lame and would not even result in any new content) was a "no-brainer".