Google's income will not change if they don't track. If they can't track, then each ad has less value. But then the advertiser has more budget available to spe

Google's income will not change if they don't track. If they can't track, then each ad has less value. But then the advertiser has more budget available to spend on advertising. Net result is no change for advertisers, or Google. But they users will see more, less targeted ad. So that's my prediction as the result of this: We'll have more ads, but each will be less personalized.