Companies do this all the time, directly and indirectly, i.e. on gay rights, what kind of benefits to extend to gay employees (see http://www.hrc.org/issues/wor

Companies do this all the time, directly and indirectly, i.e. on gay rights, what kind of benefits to extend to gay employees (see http://www.hrc.org/issues/workplace/cei.htm http://www.hrc.org/issues/workplace/cei.htm). Why is Google and Sergey's public announcement of this so surprising?