I am 100% sure Apple sees owning these rights and the Apple TV+ content factory in general as, in part, a way to fuel the demand for more sophisticated media co

I am 100% sure Apple sees owning these rights and the Apple TV+ content factory in general as, in part, a way to fuel the demand for more sophisticated media consumption and production technologies through their devices. Unless they decide to can the whole effort, it’s now obvious that the sports experience via Apple TV+ is going to be part of the VR headset story.