3 ms·

I know people are often sceptical about Apple, but here is yet another example of them doing something that makes me go "hmm yes that's better than everyone els

I know people are often sceptical about Apple, but here is yet another example of them doing something that makes me go "hmm yes that's better than everyone else". They're still not back to their Jobs days in terms of uniqueness and innovation, but I am glad that Apple and their race-to-the-top philosophy exists in this market

imachine1980_ 4y ago
???, they made a deal to sport league to increase the market share of their services and made people lock in their ecosystems, it make sense but I don think is philosphy perspective.is simply content that Mach their interests .
- arkades 4y ago
  They’re addressing a real pain point that real people actually have and regularly fork out money for. The fact that they didn’t do it out of altruism means diddly squat.
hansword 4y ago
Unfortunately I fail to see how buying broadcasting rights could be classed as "uniqueness and innovation"... would you care to elaborate?
- permo-w 4y ago
  worldwide broadcasting rights
- sjm-lbm 4y ago
  It's hard to guess, but based on this press release guessing is all that we can do, so.. The UI for sports is currently terrible, by and large. The best you can do - despite the fact that everyone has a computer attached to and/or in their TV these days - is stream a linear broadcast channel. With this deal, Apple can show you a dashboard of all the games currently playing so you can pick a close and/or intresting one. You could choose a different audio channel - say, crowd noise only or a mic attempting to pick up what a manager is shouting at their players. Picture and picture if a goal is scored in another game. Probably way more than all of this. From this POV, buying content is merely the price of admission to using technology to completely change and improve the sports viewing experience. Like I said, I'm just guessing at what Apple is thinking, but it stands to reason they have some technology angle on this if they feel like they are the right people to mount an attempt at improving this experience.
  - jdminhbg 4y ago
    Apple obviously does not like to preannounce products, but with a ten-year time horizon, some form of AR/VR has to be in their plans as well.
    - sjm-lbm 4y ago
      Funny you mention that - one of the odder parts of this press release is the fact that this service is going to be included with MLS team season ticket packages. I'd been try to figure out how and/or why it's in Apple's interest to give away this service to season ticket holders; some sort of AR tech being part of the overall plans is a decent guess as to why.
      - freck 4y ago
        I assume this is something MLS wanted out of the deal and Apple conceded. It makes the season tickets even more valuable for every team in the league. Do you really think Apple demanded a subscription give-away?
        culturestate 4y ago
        > Do you really think Apple demanded a subscription give-away? I don’t, but it’s really not the most outlandish idea. It gives every season ticket holder a reason to either buy an Apple TV or, maybe more importantly, start using the Apple TV app on their existing devices. Imagine you’re an Orlando City fan who’s happy with Hulu and never really cared to open the Apple TV app on your Samsung TV. Now that you’re using Apple TV to watch matches, though, you’ve started to come across some of those other shows you’ve heard people talk about. Ted Lasso seems pretty cool, maybe you’ll sign up for Apple TV+ and give it a try…
        freck 4y ago
        But season ticket holders as a group are probably the ones most likely to pay for a season of MLS. Why not let them pay and get exposed to Ted Lasso on their own dime?

imachine1980_ 4y ago

???, they made a deal to sport league to increase the market share of their services and made people lock in their ecosystems, it make sense but I don think is philosphy perspective.is simply content that Mach their interests .

arkades 4y ago
They’re addressing a real pain point that real people actually have and regularly fork out money for. The fact that they didn’t do it out of altruism means diddly squat.

hansword 4y ago

Unfortunately I fail to see how buying broadcasting rights could be classed as "uniqueness and innovation"... would you care to elaborate?

permo-w 4y ago
worldwide broadcasting rights
sjm-lbm 4y ago
It's hard to guess, but based on this press release guessing is all that we can do, so.. The UI for sports is currently terrible, by and large. The best you can do - despite the fact that everyone has a computer attached to and/or in their TV these days - is stream a linear broadcast channel. With this deal, Apple can show you a dashboard of all the games currently playing so you can pick a close and/or intresting one. You could choose a different audio channel - say, crowd noise only or a mic attempting to pick up what a manager is shouting at their players. Picture and picture if a goal is scored in another game. Probably way more than all of this. From this POV, buying content is merely the price of admission to using technology to completely change and improve the sports viewing experience. Like I said, I'm just guessing at what Apple is thinking, but it stands to reason they have some technology angle on this if they feel like they are the right people to mount an attempt at improving this experience.
- jdminhbg 4y ago
  Apple obviously does not like to preannounce products, but with a ten-year time horizon, some form of AR/VR has to be in their plans as well.
  - sjm-lbm 4y ago
    Funny you mention that - one of the odder parts of this press release is the fact that this service is going to be included with MLS team season ticket packages. I'd been try to figure out how and/or why it's in Apple's interest to give away this service to season ticket holders; some sort of AR tech being part of the overall plans is a decent guess as to why.
    - freck 4y ago
      I assume this is something MLS wanted out of the deal and Apple conceded. It makes the season tickets even more valuable for every team in the league. Do you really think Apple demanded a subscription give-away?
      - culturestate 4y ago
        > Do you really think Apple demanded a subscription give-away? I don’t, but it’s really not the most outlandish idea. It gives every season ticket holder a reason to either buy an Apple TV or, maybe more importantly, start using the Apple TV app on their existing devices. Imagine you’re an Orlando City fan who’s happy with Hulu and never really cared to open the Apple TV app on your Samsung TV. Now that you’re using Apple TV to watch matches, though, you’ve started to come across some of those other shows you’ve heard people talk about. Ted Lasso seems pretty cool, maybe you’ll sign up for Apple TV+ and give it a try…
        freck 4y ago
        But season ticket holders as a group are probably the ones most likely to pay for a season of MLS. Why not let them pay and get exposed to Ted Lasso on their own dime?