You can look at the recent attempt of the European Super League to supplant the Champions League to show that's not necessarily the case. Plus, lots of leagues

You can look at the recent attempt of the European Super League to supplant the Champions League to show that's not necessarily the case. Plus, lots of leagues launch - the players are there. In recent memory, there was the XFL (3 times!), AAF, USFL, etc. and they were all able to field teams. But then if they fold, it is because of money. Sports usually gets most of their money from TV rights fees. It's a little of an chicken and an egg problem around stations only wanting to pay big bucks for content that draws ratings, people who will only tune in to watch sports stars and leagues who need TV money to afford to pay stars. If no one is making money, then what's the point? The LIV tour went after people with name value right away & their goal is not necessarily to make money (right now).