The big thing missing from Uber, Lyft, WeWork, Peloton, Postmates, BlueApron, and all the rest, was the right price structure to make this profitable when it go

The big thing missing from Uber, Lyft, WeWork, Peloton, Postmates, BlueApron, and all the rest, was the right price structure to make this profitable when it got big. If almost all of your costs are in up-front development (e.g. software, pharmaceuticals) then this works; go big early, and once you achieve large scale your revenue goes up much faster than your expenses. None of these businesses were like that.