4 ms·
Without taking a stance on whether crypto is a scam or not, and whether him doing the ad was good or bad, he's an A-list celebrity. His ability to charge $ for
by cldellow 4y ago
Without taking a stance on whether crypto is a scam or not, and whether him doing the ad was good or bad, he's an A-list celebrity.
His ability to charge $ for his celebrity comes from his image/reputation. He has access to paid professionals whose job is to safeguard and burnish his reputation.
- micromacrofoot 4y agoRight, I understand the idea... but these companies are not out here saying "HEY THIS IS A SCAM EVERYONE" — a lot of them believe their own nonsense. Professionals are fooled all the time. Outside of an email chain that literally says something like "Hey Matt Damon, can you promote our scam" it seems like a legal boondoggle. How would you prove they knew it was a scam? How would you prove that they didn't do sufficient due-diligence in this example?
- cldellow 4y agoWe might be talking past each other. I was reading "scam" in a general way, versus as a legal term of art indicating a crime had happened. When the OP said celebrities should be "held liable", I didn't read it to mean criminally liable, just, reputationally liable. Health and wealth, in particular, are sensitive subjects that are often the source of scams. If I type into Google, "is crypto a", the top autosuggest hits include "a ponzi scheme", "a pyramid scheme", "a bubble", "a scam". Clearly some folks have some concerns. There are editorials in mass market papers discussing whether crypto is a scam, and have been for several years. If a celebrity still wants to lend their name to such a project, that's their choice, of course. And they might well have a good faith rationale to do so. And perhaps crypto is not a scam! But... it still seems to me that it's a risky proposition, and it should be evident to them and their PR team that it's a risky proposition. If it goes poorly, which it seems like it is, it's reasonable that people will conclude that Matt Damon preferred to make a bunch of money at the risk of other people's financial wellbeing. (And that's fine, too -- fortune favours the bold, after all.)
- micromacrofoot 4y agoAh ok, thanks for clarifying! Yeah I generally agree