First of all, thank you for your thoughts! 1) Clarity of message is certainly something we're trying to focus on. We're always looking at ways to revamp. 2)

First of all, thank you for your thoughts! 1) Clarity of message is certainly something we're trying to focus on. We're always looking at ways to revamp. 2) Target audience is absolutely on Facebook. There will be an app for sure! Viral loop, right...