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I've always thought "web of trust" this is the best way forward for reviews. It's using trust that you already have, and it allows you to give feedback to peopl

I've always thought "web of trust" this is the best way forward for reviews. It's using trust that you already have, and it allows you to give feedback to people who are giving incorrect reviews, e.g. "Steve, you rated this thing 5-stars but it totally sucks. What gives?" I'm genuinely surprised that Facebook hasn't picked up the idea of allowing user-submitted reviews of products, services, places, organizations, etc. Then you could search your friends, or friends-of-friends, for reviews. For Facebook this would be a wealth of information because it indicates which products you actually own and whether you like them. How is that not a huge wealth of information for an advertiser? It'd be extra good if we could take Facebook out of the equation, but the social graph there is probably the largest currently in existence.

Nextgrid 4y ago
Maybe the reason Facebook doesn't want to get into this space is because an ecosystem of trusted reviews would actually be a major problem for their customers (aka advertisers). It wouldn't be good for an ad platform to show an ad for something and then show the prospective customer the debunking of said ad. Facebook makes their money on the market being less efficient. If the market was super efficient and everyone bought what they wanted and was satisfied with it there would be a lot less need for advertising.
- justin_oaks 4y ago
  Excellent point. That thought never crossed my mind. My desire for web-of-trust reviews to exist made it harder for me to think as a ruthlessly profit driven company thinks.