We've got a pretty good book on the topic (despite its title: "Business Plan in a Day") but the big issue for us is doing more research on competitors and tryi

We've got a pretty good book on the topic (despite its title: "Business Plan in a Day") but the big issue for us is doing more research on competitors and trying to get an idea of how much we'd need to raise to hit some of our more ambitious goals that kick in at the 2-3 year mark. Just the effort of doing the writing isn't really intimidating.